How to create a vanity URL in 4 easy steps

A vanity URL is crucial for online branding and has a positive impact even on SEO. We explain what it takes to create a custom URL and provide you with the steps you need to create one. The online presence of any brand is complemented by the choice of friendly, relevant URLs that are consistent with the brand direction, URL addresses that include keywords most likely to be used by potential customers in search engines when searching for similar services/products. with your business. How do you create a custom URL? You can use a link management tool or a content management system (CMS) to create a custom URL. A link management platform can create a vanity URL for a web address. Using a CMS may require a redirect plugin to create a link that will serve as a custom URL. 4 Easy Steps Choosing a Domain. Generally, an abbreviated version of your company\'s name, product, or brand forms a simple URL. Before you can shorten a URL, you need a custom domain for your site. Once you have some ideas, use a domain registrar (such as GoDaddy, instantdomainsearch.com, or nshost.com/domain-register) to see if domains are available. Choosing a hosting package. There are several options for domain name hosting services. Choose one that matches your skill level or how much work you want to do to maintain your URL. Beginners: If you don\'t have someone who manages your links, you\'ll probably want to choose a link management solution that caters to the needs from the website hosting to name registration to domain creation and vanity URLs, such as Bitly. Simply enter the URL, pay the relevant fees, and the link management software takes care of the rest. Intermediaries: If you create a website using a CMS like WordPress, you can get a custom domain from them. When you want to create a custom URL, install a CMS redirect plugin that allows you to create a short URL to any webpage you want to share. Advanced: If you\'re building your website from scratch or have an IT department that can help you maintain your site, you\'re probably using a hosting service, such as nshost.ro/web or another provider. Domain acquisition. For those who use a hosting service, you need to purchase the URL and register it with a domain registrar. You pay the registrar for the domain, and he registers it in your account and in the global domain name system (DNS) - essentially the \"yellow pages\" of the Internet - so that people can find your site. Create custom URLs. You can create a vanity URL once you have a domain and content that you want to share on social networking sites (known for character restrictions) or in newsletters or other materials. Try to choose a simple URL that reflects your domain or product, but is not too long - something that is up to 8-10 characters (in total) or a \"descriptive\" address of relevant words, easy to remember, and “phone” tested (call a friend and ask to write you back the URL they hear from you). Before setting up a custom URL, you\'ll want to make sure that the one you select isn\'t offensive in any language frequently used by your audience. We encourage you to invest in an optimal hosting plan - choosing any of the NSHOST web shared, VPS or Cloud and allocate the time required for a caching policy that suits your business.