Digital identities are becoming increasingly important to organizations of all types, private companies, government bodies, non-profit organizations, as well as customers or potential customers.

 

Putting your digital identity at the heart of your data-driven business model brings concrete benefits especially in the medium and long term. More efficiency as management and processes are aligned. A better user experience for both customers and employees will quickly be appreciated by them because colleagues first feel that their time counts for your business. 

Higher revenue because customers appreciate a better digital journey, a better communication and transparency every step of the way. Increased protection and privacy as human error is reduced and access to data is more controlled. Organizations today have a number of digital identities: (1) for themselves and their employees, including colleagues (third parties), (2) for the people they serve (in any B2C, B2B, B2B2C model) and (3) for their Internet-connected devices and applications.

 

Digital identity for employees or collaborators

With digital identities, you know and control who has access to which systems and data and with what rights, this is often referred to as role-based access. When employees join the company, change roles or leave, their access to systems and data is (ideally) adjusted automatically. Any changes to the employee 'identity lifecycle'  will have implications for the systems and data an employee should be able to access. 

Any organization needs to minimize administrative hassles while protecting the organization and its data by providing an easy experience that keeps their data safe. The relevance of protecting your data is increasingly evident from the evolution of the sophistication of attackers' social engineering techniques, where through human interaction (such as text, voice or video via email, social media or phone) manipulation is used to obtain sensitive information.

 At the same time, there is an increase in data protection and privacy rules and regulations that organizations must comply with, and the management and technology that must ensure compliance with these regulations. Even collaboration within industries, with state control organizations and with the state in general is becoming increasingly digital, so the pressure to digitize is increasing.

 

Digital identity for customers

Correctly managing the digital identity of customers and potential customers (citizens or other companies) can lead to increased sales and loyalty. After all, adults and young people prefer data-driven organizations that provide them with easier and faster digital journeys. Businesses that do not take care of the needs of young people and the categories of people who are becoming increasingly digital, have no future. 

Ensuring increased data protection and privacy, based on the reduction of human error and more tightly controlled data access rights is absolutely vital. Post-Covid consumers (by market segment) expect to continue to shop more online, even as stores open after current COVID19 measures are relaxed. Most organizations did not plan or prepare for this level of online growth and needed to adapt quickly to retain their business and customers. Those who moved the fastest won.

Meanwhile, with the increase in digital interactions, the volume of customer data held by organizations has also increased. Theincrease in the amount of valuable data has led to a high riskof cybercrime. Privacy obligations have increased and compliance is a growing challenge. 

The decisions organizations and their leaders make about digital identity strategies and operations will help define your customers' digital experience. The digital experience, in turn, will determine the desire to become customers in the first place, the level of loyalty and their inclination to recommend you to others (word of mouth in communities, ratings in google maps for locations with offices, showrooms or any type of commercial location and similar rating in social media or even online referral). This availability of data provides a significant opportunity to use digital behavioral analytics tools to better understand customers and provide more efficient and personalized customer contact and user journeys.

 

Digital Identity for Devices or Apps 

The IoT revolution and digital adoption among ever-wider segments of the population requires a new approach to digital identity. Increasingly, digital identities are required not only for people and organizations, but also for devices (any equipment connected to the organizational network) and applications (any computer program designed to fulfill a need in the digital environment).

Traditional ways of organizing and accessing data will not be enough as we move towards artificial intelligence (AI)-based decision making. Machine learning will become the key to business development in the future. 

Artificial intelligence will help organizations create and adopt automated processes in all industries, thereby replacing repetitive processes where the complexity of human interaction or the logic of making a decision is reduced. 

It is expected that many categories of costs for organizations will be reduced in the future due to the operating hours that can become 24h/7 every week, the speed of performing many tasks, automatic analyzes and decisions made very quickly according to clear results collected and analyzed objectively and not based on emotions, pride, personal desires, frustrations, illnesses or other aspects that affect the quality of people's work and decisions. 

 

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