Choosing an area of topics you are good at or where you can have inspirational guests, creating a name that is as relevant, simple, memorable by using a domain extension such as .fm, .show,. live, today, .health, .club, .fit, .me, deciding a theme and then simply launch it.
Why launch a podcast?
Podcasting is the new blogging. It is a growing phenomenon and less crowded than the blog, it is supported by many platforms like Spotify, Buzzsprout and so on and you can make money by reaching audiences interested in listening to your published content.
The human voice and voice assistants are increasingly used and more effective in understanding human language and specificity ... even scary in places. Worth watching this demonstration of the Google Voice Assistant, which let people ask serious questions about how far we are from building Skynet: https://youtu.be/D5VN56jQMWM.
Google is experimenting with adding new forms of content to their search results, including YouTube videos from years ago. But what they started doing recently is much more interesting - offering portions of videos relevant to a user's search (not just whole videos).
Therefore, Google analyzes the audio content on YouTube because it knows that people are becoming less and less interested in the activity that most 'read' people run away from. Which means blogging will have to change slowly. People are looking for alternative ways to consume content, on consumer occasions known to everyone: behind the wheel, on the treadmill, at work, etc. They want to be able to do several tasks at the same time, to learn while driving in the morning, to wash dishes or laundry, etc.
Increasing efficiency for voice assistants such as Google's Home and Amazon Amazon, with consumers wanting more audio content, and you have a winning formula for Google to start including podcasts and audio in their search results. Podcasting is the new frontier of SEO.
Why launch a site for your podcast?
You need a place to classify your content the way you want, to publish all your episodes in the order you want, to give users the ability to filter your content as you see fit, to improve your content. SEO, to manage your brand and content in the most detailed way possible and even to make money from AdSense, banners, etc.
Which domain extension to choose?
To find the ideal name (short, memorable, relevant) we recommend that you do not ignore the extensions .fm, .show, .live, today, .health, .club, .fit etc. By choosing the right extension for the mission of your site, you basically make sure to check the following aspects in one go:
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the domain name becomes easy to remember - choosing .agency, .studio, .solutions or .marketing will quickly position the site in the right category which includes yourservice
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branding boost and fewer errors - in addition to the fact that the domain name is memorable, short names and using the same main domain will help increase the notoriety of your brand. Another advantage is that a shorter domain name reduces the risk of being misspelled by users who remember your brand.
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increase 'professional recognition' by the destination of use which is very clear - no one can enter a site with the extension .fm, .show, .live, today, .health, .club, .fit, .me without expecting a platform where it finds relevant content.
Some examples of podcast sites:
Where do you purchase your preferred domain extension?
There are several registrars for your chosen 'last name' including domains.google.com, godaddy.com, 101domain.com, name.com and other sites.
If you decide to choose a .ro, .net, .com, .eu, .mobi, .tv, .org or .info domain extension, you could greatly shorten the launch flow of your site by choosing the nshost site. .ro for the domain registration service and you could save important budgets!
We make a simple cost comparison for a domain like new-app-launch.net, which costs 59 ron / year if you buy it from NSHOST compared to the 14.14 € for the first year - 69 ron (18.14 € from the second year = 90 ron / year) if you buy it from GoDaddy (according to the price displayed on the date this article was designed). It greatly simplifies the process of domain renewal and hosting if you purchase it from your hosting service provider, choosing a hosting plan according to your business: shared hosting, VPS hosting or even cloud hosting
How do I launch a fast and cheap platform?
If you have already purchased a domain name, the steps are very simple:
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Buy an efficient hosting plan, secure and as close as possible to where you will have the first users. You can start a comparison between offers NSHOST web hosting and choose the option you prefer. As the number of participants increases, you will need a more powerful hosting package - a VPS server or even a Cloud server, in which you delegate to our experts all the maintenance part of your server.
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Change domain nameservers, pointing to the new server.
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Quickly install an education theme from a generous list that you can find directly in your WordPress library or purchased from themeforest.net.
For any questions, we are at your disposal and good luck in the new year!